Connecting with SMEG is a conceptual immersive experience proposed for Milano Design Week 2025. The project was designed to explore the emotional and energetic connection between users and SMEG products, transforming the brand’s iconic design language into a sensorial, narrative-driven journey.

The experience begins outside the showroom, where dynamic visuals and custom-designed FAB28 fridges spark curiosity and invite passersby to begin their journey. Upon entry, visitors interact with touch-sensitive windows that trigger personalized energy animations and phrases, creating an immediate emotional connection.

As users progress, they encounter a series of interactive environments — from temperature-sensitive totems that reveal their “energy color” to immersive fridge interiors and LED-lit staircases that respond to their personal Energy ID Chip. Each step deepens their engagement, both physically and symbolically, culminating in a final space where energy projections and silhouettes merge to represent collective connection and transformation.

This proposal positions SMEG not just as a brand rooted in design and technology, but as a curator of emotionally resonant experiences — where product and person connect through energy, storytelling, and immersive design.