Trussardi Casa

A man in a suit walking through a circular opening with mist or fog, set against a backdrop of white curtains and a sign that reads 'TRUSSARDI CASA', at an outdoor event during dusk or evening.

Immersive pop-up installation

2025

Woman sitting on a beige armchair in a dimly lit modern interior with curved wooden walls, a round black table, and a side table with a lamp, in a warm, minimalist style.
A man in a black suit walking into a glowing, golden tunnel with the sign 'TRUSSARDI' above it, in a shopping mall.
A man in a black suit sitting on a beige armchair, reading a book, in front of a large, warm yellow-lit curved wall with illuminated gothic-style cathedral windows and arches.
A Trussardi Casa furniture display in a shopping mall with lounge chairs, sofas, and mirrors enclosed by wooden panels.
A man in a black suit sitting alone on a round illuminated stool in front of a gold-colored wall with cathedral-like carvings and designs, with a beige sofa and multiple cushions to the left.
A man in a black suit standing in front of a digital
A digital rendering of a house floor plan with interior rooms, walls, and furniture outlined in glowing orange lines on a black background.
A digital artwork of a Gothic cathedral with tall pointed arches, intricate ribbed vaults, and a large, ornate organ at the center, all rendered in a sepia tone.

Trussardi Casa

This project presents two immersive pop-up proposals for Trussardi Casa, designed to build brand awareness in Dubai by translating the essence of Milanesità into a sensorial experience. Rather than simply displaying the furniture collection, the concept invites visitors to interact with it, merging storytelling and technology to create emotional engagement. As users move through the space, the furniture “awakens” in response to their presence, revealing voices that share the heritage and character behind each piece. The result is a living catalog where Trussardi’s identity unfolds through connection, curiosity, and Milanese elegance.