Porsche

A car displayed inside a transparent glass cube with digital light effects, at a futuristic presentation featuring a purple and blue theme, with the word 'Macan' projected on the right side.

Immersive Experience

2024

Porsche

This immersive launch event for the new Porsche Macan was developed in collaboration with TouchMe as a multi-sensory brand experience. The concept combined stage design, interactive moments, and spatial storytelling to highlight the car’s elegance and performance through emotion and innovation. From theatrical light choreography and cascading digital visuals to a personalized showroom with interactive displays, the experience was designed to reflect Porsche’s bold identity while creating a memorable connection between the vehicle and the audience.