This immersive launch event for the new Porsche Macan was developed in collaboration with TouchMe as a multi-sensory brand experience. The concept combined stage design, interactive moments, and spatial storytelling to highlight the car’s elegance and performance through emotion and innovation. From theatrical light choreography and cascading digital visuals to a personalized showroom with interactive displays, the experience was designed to reflect Porsche’s bold identity while creating a memorable connection between the vehicle and the audience.