Paisley Dreamscape is a site-specific AR experience designed to elevate brand awareness for Etro Casa in an unexpected, poetic way. Inspired by Etro’s signature paisley motif, the installation invites users to scan a physical QR sculpture on the street and instantly step into a dreamlike world through their phones…where massive floating fabrics ripple between buildings and surreal portals open up in the middle of the city. This immersive mobile experience turns the urban landscape into an elegant, hypnotic encounter with the brand’s visual identity.